Product Management, User Interface & Experience Design

Mounae is a financial management app designed to give Nigerians a birds-eye view of their finances so they can make better financial decisions and achieve financial goals. Mounae provides different financial services incorporated into one app.

Research

In August 2019, we engineered a survey to understand user behaviours with currently available financial tools in Nigeria and how they can be improved. There are different fintech applications in the market but few tackled financial management and the ones that did, failed as a result of low user turnout. On the user end, we found out the following:

  • 80% percent of the user that was interviewed needed an efficient financial management tool.
  • 30% use spreadsheets to track personal expenses and income. Another 40% use mobile applications found on app stores. 
  • 100% of mobile applications had a manual process of imputing expense and income, which users greatly complained about.
  • 87% of interviewed users forget to input income and expense data either on spreadsheets or mobile applications making data records inaccurate. 
  • All interviewed users needed an easy and seamless way to track their income and expenses. 

Competitor Analysis 

To understand the fintech space, we needed to understand what management tools were currently available, to what extent does a user benefit from them and what could make Mounae different and more efficient? We concluded on the following: 

  • 100% of claimed financial management tools only offer savings and investment to the Nigeria fintech market.
  • There were no applications in Nigeria that cater for income and expense tracking. 
  • Foreign applications that had income and expense tracking did not cater for Nigerian users.
  • No application catered for financial analysis.

We came to an understanding that to provide an effective financial management tool, we needed to provide every aspect that can be beneficial to an individual’s finances.

Brand Asset

Brand Colors

Brand Typography

Montserrat

Regular

Medium
Semi-Bold
Bold

Solution

We came to an understanding that to provide an effective financial management tool, we needed to provide every aspect that can be beneficial to an individual’s finances. We decided to be different and give users the full value of financial management

Dashboard

This was designed to help users navigate through the app conveniently. We showcased each financial service Mounae offered to make it easily accessible for the users. It also displays an overview of each services to help user get a quick understanding of any area of their finance

Bank Accounts

This feature was designed to help users authorise their Mounae account to access their bank statement in real-time. This was designed to remove/reduce the manual process of inputting expenses and income.

Financial Planning

This feature was designed to help users plan financial goals like monthly budget, expense on a particular item or project. It also helps users monitor and manage their financial goals/targets.

Savings and Investments

This feature was designed to encourage savings and investment in users and lead them on their path to financial freedom. 

User Interface

Financial Analysis

This was designed to help users understand their spending pattern by analysing expenses and income.

Thank You